the dandy fine

DANDY FINE

BRAND IDENTITY | EVENTS & VINTAGE STORE

SERVICES

STRATEGY

IDENTITY

COLLATERAL

MERCHANDISE

OBJECTIVE

Grain silos blend permanence and transience, standing as monuments of agricultural productivity while embodying the fleeting nature of their contents. The objective for this project was to capture their lasting presence, with the silo reflecting the ephemeral essence of stored grains, symbolizing the cycles of life and loss in farming. The main identity is anchored on the standing silo, relics of past eras, highlighting the temporal nature of farming success. The typography draws inspiration from the hand painted names on the weathered siding. The name Dandy Fine exemplifies a positive feeling, a good person and one that transports the customers to an bygone era of simplicity and good nature.