Services

Strategy

Brand Identity

Marketing Collateral

Objective

We were approached to help create a new visual identity for an established goldsmith jeweller. The name Element 7 nine refers to the periodic table element 79 - Gold.      The traditional methods of goldsmithing have been used for centuries and the client wanted to draw on the unchanged tools required to manipulate the gold, the goldsmith's hammer. Unique in it's shape and design it became the focal point of the brand mark. The mountain design is a hommage to the natural landscape in which they work and live.